YouTube Video Marketing is one of the most powerful tools to attract customers to your business. It enhances the experience and makes your website more dynamic to the users. Our experience tells us that promotional, informational, or educational videos play a strong factor for customers to decide whether or not to do business with you company. An educational video tells the customer how to use the product more clearly than writing longer instructions to follow. Now, the reason we recommend you to upload your Business video to YouTube is the amount of visitors that can help you leverage your business to the next level. According to Google, there are 3 billions views a day of different YouTube videos which means half the world population watching a YouTube Video each day. You can take advantage of this traffic and drive it to your website.
Another important element that your visitors consider before investing in your products or services is the level of trust they had in you or your company. If they know you for a long time you don’t have any inconvenient with them, because they already know the way your company runs. But in most cases they want to know the previous experience of existing or old customers doing business with you. A short Customer Testimonial Video increases the level of trust and is more powerful that a written testimonial because you are showing a real face of a satisfied customer.
Finally, use a video in your business to differentiate from your competition in the local market. Add your video to local directories like Yelp, City Search, or Yellow Pages, and spread the message using Google, MSN, Yahoo, Facebook, Google +, and Twitter this will make your brand strong and your company will stand out among others.